Good Books

生命的秘密

2012-01-19T07:46:00.000-08:00

这本写的是一位年轻的荷兰女子只身远赴以色列，跟随一名犹太拉比探寻生命的秘密。

在旅途中，世界宗教典籍中的七位精神导师相继现身，为她讲述了隐藏于伊斯兰教、犹太教和基督教教义中的七个生命密码：上帝密码、亚当密码、夏娃密码、约书亚密码、米丽亚姆密码、摩西密码和亚伯拉罕密码。

这些密码是每个人内心深处最隐秘的欲望，深深影响着我们生命旅途上的每一个脚印，能够帮助我们打开创造之门、富足之门、康复之门以及爱之门。一旦了解这些密码，我们的身心就会沉浸在宁静、幸福和快乐的光芒中。

Can You Heal Your Heart

2011-08-31T07:16:00.000-07:00

According to Louise Hay, we have to recognize and acknowledge what our perceived problem is, and then assess what the mental or emotional cause may be. Spend some time becoming aware of what your anxieties, pains, and concerns are. What is preventing you from happiness? From love? From living?

After you have acknowledged a few things that you would like to improve, it is time to change your language. Instead of using the negative language, ‘I can’t’ ‘I won’t’ ‘I should have’, turn them into positive. An example Hay gives is as follows:

I don’t want to be fat. I don’t want to be broke. I don’t want to have this relationship.

And we should change our language pattern, such as: I look prosperous, I can be rich. I can have a wonderful new relationship.

By changing the language that you use with yourself and others, all of these situations become manageable, and less of a burden. It is important to continually use these positive words to retrain our mind, and heart.

Mind Power

2011-08-14T02:52:00.000-07:00

We are held back only by the limits of our mind.

At work and in your personal life, this book - Mind Power will show you how to take control, change your attitudes and create a future of success.

The author stressed when you change your thinking - you change your life! Isn't this sound familiar to NLPers?

Mind Power is literally packed with power; the power to take full control of your mind, your emotions and your life. Your mind and the way you think informs absolutely everything you feel, do and say. Imagine how effectively you could command and influence the direction of your life if you knew how to control the power of your mind. Learn to take control of fear and anxiety; improve all the relationships in your personal and business life; harness the full power of your memory, logic and analytical skills; be more persuasive, influential and impactful; and open your mind to a "can-do" attitude.

Hence, take control of your mind, change your thinking and create a future of success.

外遇心里学

2011-08-14T02:49:00.000-07:00

外遇，是当下社会流行的通病。据调查，约有70％的美国夫妻都曾受过外遇的困扰！ ?　在外遇这场三个人的战争里，没有人是真正的赢家。短暂的刺激过后，剩下的只有愤怒、痛苦、失落、悔恨、不信任…… 　　东窗事发之后，作为受伤方，你如何从深切的痛苦和失落中走出来？作为出轨方，你如何在旧爱新欢间抉择，又如何应对内心的愧疚和罪恶感？　　

即便做出了复合的决定，作为受伤方，你如何能原谅对方的背叛，并确信他不会再次出轨？作为出轨方，你又如何确保获得伴侣真正的宽恕？　外遇之后的婚姻，还要不要继续，还能不能继续？你将可以在这本书找到答案！

愿景引领成长

2011-06-14T07:26:00.000-07:00

《愿景引领成长》提供我们将愿景化为现实的新方法！

企业主管对企业文化建设一直以来都很感兴趣。许多研究也表明原景与可持续发展之间有很紧密的联系。但是，将愿景从理论运用到实践时，大多数的公司却不幸地均以失败告终。

组织学专家马克·利普顿在着本书中提供了法门－即如何消除推崇愿景与策划愿景之间的鸿沟，是因为如今快节奏的世界停顿的时间太短。在需要快速做出决定的压力下,经理们总是会做出可能出现较大战略性偏差的决定。没有强大的愿景规划来指导他们，公司不可避免地转而求助于以前做决策的方式，而不是面向未来做出规划,这是在如今这个跌宕起伏的市场上常犯的一个致命错误。

《愿景引领成长》一书将逐步指导读者成功地策划愿景。在对各行业公司所经历的迅速成长的全面研究和咨询工作的基础上,《愿景引领成长》介绍了一种实用的愿景框架模型，提出了三个核心概念:组织存在的理由,达到“更高目标”的战略,和组织的价值观。

Corporate Religion

2011-06-10T08:40:00.000-07:00

Have you find a SOUL for your company?

A Corporate Religion is a set of attitudes and values as well as strategies, tools and actions for the company management to use in their work.

In a Corporate Religion company it is the brand, and not the product, that is used to guide the company. The company must be turned into a 'movement' where the management form is driven by a fundamental belief in the value of a strong Corporate Brand, as opposed to companies that are driven on the basis of exact – historical – knowledge.

美国人的企业精神

2011-05-19T08:49:00.000-07:00

21世纪国力的国力竞争早已不是传统意义上的强大的军队和先进的武器，而是看其企业的强盛与否。

企业的成长有赖于企业家的成长，企业家的成长也是企业文化与精神的成长。如何培育企业文化与精神是我们现在最紧近的任务。

《美国人的企业精神》将告诉你什么是企业家精神的核心精神－创新，而创新是一个民族进步的灵魂，唯有富有创新、有远见卓识的企业领袖才能够铸就百年长寿巨企。

Envisioning the Future

2011-04-28T00:22:00.000-07:00

Envisioning the Future is a key task for all leaders/

What today’s brightest minds have to say about the road ahead

We live in one of the most tumultuous and exciting times in human history. With our cultural, political, economic, and spiritual systems colliding, breaking down, and transforming in the mixing bowl of the twenty-first century, it is difficult to predict what the world might look like even a few years from now. So for this issue of EnlightenNext, we asked a few visionary thinkers some very big questions: Where are we going? How are we going to get there? And how should we relate to the extraordinary uncertainty that defines our global landscape today? Featuring: Ken Wilber, Thomas Barnett, John Petersen, Gary Lachman, Jim Garrison, Elza Maalouf, Ray Kurzweil, Patricia Aburdene, and Joel Garreau.

30 Life Principles

2011-03-30T02:30:00.000-07:00

Your Guide in Life

Dr. Charles Stanley has faithfully highlighted the 30 Life Principles that have guided his life, empowered his ministry, and helped him to grow in his knowledge, service, and love of God. Now, these 30 Life Principles are available for your study and meditation. Using references from the New American Standard Bible, this 30 Life Principles Study Guide has been designed to help you apply these timeless truths to your life and enjoy life at its very best. Good for personal devotions or group studies, each section walks you through Scripture and shows you how to live the Spirit-filled, victorious life you were created for

一片叶子落下来

2011-03-25T08:34:00.001-07:00

这是一本关于生命的书，故事的主角是一片名叫弗雷迪的叶子。

它与它的树叶朋友们经历四季变化，从轻风摇曳的春天，到阳光灿烂的夏天，从金黄凉爽的秋天到雪花纷飞的冬天。一片小小的叶子，一年短短的四季，这就是它的一生。

在这个温馨、智慧、单纯的故事里，小叶子弗雷迪也曾孩童般的无忧无虑过，也曾在面对生命的变化时疑惑过、恐惧过，但是，当某一个清晨，那一阵风将它最后一个从树枝上带走的时候，它不再害怕，安静地落下来。

生离死别，是一个沉重的话题，连成熟的大人们也未必可以承受的沉重。

当一场地震后，一场车祸后，或者其他的意外、天灾人祸后，一张稚嫩的脸孔仰起头问：妈妈怎么还不回家？教室里，彼此很要好的小朋友等待着空荡荡的邻桌，满脸的疑问。大人们呐，要怎么回答他们，才不会让泪水涟涟在这些孩子们的心底留下那样的沉重。

作者巴斯卡力说："这是献给所有曾经经历生离死别的孩子，与不知该如何解释生死的大人的。”

eMarketing

2011-02-22T05:02:00.001-08:00

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

十三型人格使用手册

2010-11-15T06:37:00.001-08:00

改变你一生的一本书

本书将十三型人格的理论与大量历史故事紧密结合，让你知道自己哪些地方需要提升以及如何提升，如何经营感情和婚姻，最终使你在事业、爱情、交际上获得成功。

Recovery From Loss

2010-11-09T07:27:00.001-08:00

Recovery From Loss

This book could be helpful but it takes too much intellectual effort to construct a personalized grief process plan, which one might not be able to deal with at a time of bereavement. So I recommend reading this book not immediately after your loss, but perhaps a few months later. It relies on the Myers-Briggs Personality classification to help the reader lay out a plan for their own recovery and recommends that the reader gets a professional testing from a certified psychologist. However, an unofficial version of the test is available on the Myers-Briggs website. I feel that one might not muster the strength to deal with figuring such things out at such a difficult time. If you are receiving grief therapy, it might be a good complimentary resource. The information is not overwhelming and the book is very reader-friendly, but you might feel like you are studying a college text or your Psych 101 notes in some parts.

学耶稣领导

2010-09-29T04:58:00.000-07:00

一个33岁，身无分文的人，为何neng带来巨大的影响力？

畅销术作者在《学耶稣领导》这本鼠中分享了服事式领导的精髓。

学耶稣领导共有个层面：心、头、手、习惯。

心指的式动机、头代表信念与远景、手代表行为、而习惯指出你如何保守自己服事人的心态。

Interpersonal Skills in Organizations

2010-09-10T00:37:00.000-07:00

This book covers the important topics in organizational behavior, and the writing style is concise and readable.

What distinguishes this text from many other OB offerings is the excellent exercises at the end of each chapter.
I've used this book in leadership training sessions with working managers, and the class participants
have been very happy with it, as have I.

A Princess and Her Garden

2010-09-10T00:21:00.001-07:00

A good book for all Princesses in our life!

Sometimes with
The bones of the black sticks
left when the fire has gone out

Someone has written
something new in the ashes of your life.

You are not leaving,
you are arriving

From “The Journey” by David Whyte

A Princess and Her Garden is wriiten by Patricia with the intention to awaken us about "balance" in our life.

The book is easy to read and its about a story of a woman who learns how to maintain the delicate balance between care of herself and caring for others.

Although it looks like a children's book, and is beautifully illustrated, it is a book in which adult readers can discover the delights and the borders of their own personal "gardens" and acquire a new vocabulary of growth and responsibility to replace the outworn pathological language of dependency and blame.

Rich Brother Rich Sister

2010-08-13T08:45:00.001-07:00

Written almost as a journal of self-discovery Rich Brother Rich Sister by Robert Kiyosaki (Rich Dad Poor Dad) and his sister Emi Kiyosaki chronicles the years spent trying to build a life in balance and harmony with their personal and professional values and beliefs. Both siblings, on seemingly different career and life paths, were actually searching for the same thing - a higher spiritual purpose.

Rich Brother Rich Sister chronicles a soul-searching inner journey of two siblings looking to find their professional, personal and spiritual place in the world.

Jesus The Teacher

2010-08-13T08:43:00.000-07:00

Professor Perkins compares Jesus with other types of teachers of his day: philosophers, interpreters of the law, prophets, and visionaries. Jesus is characterized as a charismatic teacher and prophet who addressed his message to all people, as opposed to the elite groups taught in formal schools in ancient times.

Readers are shown how Jesus used parables, proverbs, legal and prophetic sayings to challenge the imagination and to allow his listeners to discover his message. The book contains detailed analyses of many gospel passages and covers themes of particular prominence in Jesus' teaching, including justice, wealth, forgiveness, and love.

Business Model Generation

2010-07-28T07:04:00.000-07:00

Business Model Generation

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.

Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate ha nds-on use.

The book is divided into five main sections that can be read on their own:

1. The business model canvas including definition and the nine building blocks: Customer Segments, Value Propositions, Channels, Customers Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure.

2. Popular business model patterns including concepts from popular management literature such as Unbundling Business Models, The Long Tail, Multi-Sided Platforms, FREE as a Business Model and Open Business Models.

3. Business model design, using concepts such as customer insights, ideation, visual thinking, prototyping, storytelling and scenarios.

4. Strategy, including the business model environment, evaluating business models, business model perspective on blue ocean strategy and managing multiple business models.

5. Business model design process, including a 5 step process: mobilize, understand, design, implement and manage.

It provides many interesting business model examples such as Lego, Google, Nintendo Wii, Apple, Metro, Flickr, Red Hat, Skype, and more.

At the core of the book is the business model canvas, developed by Alex during his PhD work, and it's included in one form or another, on almost every page of the book. It is a graphical representation of the 9 business model components that Alex argues describe the rationale of how an organization creates, delivers, and captures value. It has created a shared language for describing, visualizing, assessing, and changing business models, and is widely used by business model innovation practioners.

钟骏源

诊断式销售

2010-07-22T23:26:00.000-07:00

本书是世界上第一本运用“诊断原理”指导销售的书籍，它展示了怎样与客户建立有效联系。怎样将销售过程中影响成功的一些常见障碍——如有限的联系渠道、模棱两可的语言、无情的拒绝以及多次残酷的谈判等一一消除。如果你想从众多竞争对手中脱颖而出，与客户建立密切关系，从而在销售战役中获得成功，这本书正是你所需要的强大工具！

在书中，作者向传统的销售思维方式发起了挑战，深入探悉了成功销售的关键因素——即建立在高度有效的沟通理念、高超技巧及自律性基础上的神奇方程式，这些都是从各行各业众多销售精英的经历中总结而来的。通过阅读本书。你一定会收获颇丰，使自己能够想客户之所想，远离市场竞争，实现自身价值。

本书主要探讨的是何为有效的销售方式，主要关注销售过程中最为动态、最具挑战性的部分：真实的谈话交流——顶级专业销售大师与他们的客户都谈些什么，以及通过什么样的方式交流。与客户的成功沟通在于将谈话内容与谈话方式、产品与风格有效地关联在一起。这是销售人员与客户之间建立优先联系渠道，并优先知晓客户所思所想的关键。

如何让人喜欢你

2010-06-24T07:07:00.000-07:00

如何让别人喜欢你？

渴望被人欣赏是每个人的最大的渴望。但你有没有想过，别人为什么要喜欢你？

没有会故意去喜欢一个人，除非这个人拥有一些别人没有的外或内在特质。

舒曼曾说：“与人交往，最重要的不是别人喜不喜欢自己，而是自己值不值得对方喜欢。

读完这本书，你的人气不升都难！

钟骏源
新加坡NLP培训师
www.zhongjunyuan.com

渠道管理

2010-06-08T18:44:00.000-07:00

Marketing Channels: A Management View provides a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

钟骏源
www.zhongjunyuan.com

沟通的艺术

2010-06-04T04:34:00.000-07:00

Communication skills is an essential life skills that many failed to learn and master.

In this book, MBTI type expert, Carloyn Zeisset, through the observation and recording of hundreds of dialogues, identifies the nuances and key phrases that determine different styles of communication. You would learn various communication preferences, words choice, personality type clues, and applications of type in communications.

钟骏源
新加坡NLP培训师
www.zhongjunyuan.com

说故事行销效果大

2010-05-21T23:40:00.000-07:00

人们感官麻木的信息过剩时代，企业如何让自己的营销沟通更具吸引力和说服力？营销学者Edward Wachtman 和Sheree L. Johnson在《Marketing Management》杂志上撰文指出，故事性沟通是提高营销效率的有效方法。

这是一个信息泛滥的时代，人们在本能地拒绝被信息所淹没。对于充斥着浓浓铜臭味的喋喋不休的陈述和说教，人们早已心生厌烦，想避而远之。庸俗广告中乏味的说教已经没有任何吸引力，巨额广告费就在人们不断调换频道中浪费掉了。为何如此关键的营销沟通变得如此无力？如何让营销沟通更有吸引力呢？

高效的故事是信息过剩时代的沟通利器，在人们感官麻木的信息过剩时代，最短缺的资源就是快乐、感人的故事。它们犹如闷热中的一丝清凉、沉闷中的一份愉悦，具有无比的渗透力和感染力，沁入人们的感官之中。特别是具有传奇性、曲折性、冲突性、戏剧性、传播性、传承性的精彩故事，无疑会成为营销沟通中直指人心的利器。这种有吸引力的沟通方式已成就了很多商业传奇，打造了许多成功品牌。

钟骏源
新加坡NLP培训导师
www.zhongjunyuan.com

最佳领导

2010-05-12T09:35:00.000-07:00

领导21法则

领导人好比船长、舵手，只有他才决定着一艘航船将抵达一个什么样的港口。聪明的舵手，他把航船引向一个光辉彼岸的可能性无疑会大大增强，而糟糕的舵手，很有可能使航船触礁沉没。这已经是不言而喻的共识。
　　
许多人都想成为领导，但许多人都不知道怎样成为一位领导，特别是成为一位好的领导。在许多人眼里，一位成功的领导人是非常神秘的，人们会问：他为什么有如此坚强的领导能力，能把一批人集于麾下，朝着一个目标前进取，取得了这么大的成就?他是不是天生如此?当然，天生的领悟能力是有的，但主要还是后天习得的，不然，世界上那么些领导学著作就没有必要存在了。
　　
这本书分21章，每一章正好对应一个"法则"。第一章《盖子法则》，其实是讲领导能力的重要性，作者用一句话作了概括："领导能力决定一个人办事的成效水平"，他借用"盖子"来作比喻，实际上是指一个人的成就超不过其领导能力的上限。他举了麦当劳在不同的人手里所产生的不同经营状况为例，是很有说服力的。接下来的20章，是作者从20个角度阐述领导能力的20个方面内涵。这20个法则，将领导能力的体现做了充分展示，可谓是条分缕析，解剖等非常细致。

热销冷售

2010-04-25T06:35:00.000-07:00

热销冷售－一本属于新加坡的销售圣经！

我相信你大都会听到销售行业并非一项专业，是一个从业员学术水平低下、文化水平不高的行业。

这些看法对销售业而言有很大的误解，销售员在进行销售时所需运用的技能，其实并不亚于其它专业。例如，一个高效的销售员在实现销售时，很有可能得结合心理学、行销学、消费心理学、谈判学与沟通学等来进行游说。由此可见，销售的确是一门专业。

人们对销售员存有的误解和偏见，与销售员对自我提升的忽视、销售企业对员工培训的轻视有很大的关系。如果我们想要改变这种误解，就得从专业的培训下手。

尽管市场上有很多销售类的书籍，为什么我们还写了这么一本与销售管理有关的书籍呢？事实上，销售书籍虽多，但如果你仔细查看，你就会发现，销售书籍中大都以传授话术、销售促成技巧居多。然而，由于受到所销售的产品不一、对象各异与情境不同的限制，初学者要掌握与运用，并非易事。

因此，我们想从一个更为宏观的角度切入－即让这本书不仅提供有关销售技巧的信息；也提供认识消费心理、团队管理、团队激励等较为全面的内容，以便让初入行与从事销售行业多年的从业员能在阅读《热销冷售》后，强化自己的销售技巧与销售组织的管理力。

《热销冷售》内容丰富、全面，但却直白易懂，这主要是因为我们是以“小”小说的格式、以轻松的风格及笔触带出不少原本生涩与深奥的管理学概念。故事中例举的一些典型人物及其经历，对销售员而言是熟悉不过的，有不少案例与题材与他们或许还是息息相关的。

非常感谢蔡仑倧先生提供这些精彩的案例与题材。蔡先生是一位实战派的销售大师，他不仅是“百万元级”的销售员、曾带领卓越的销售团队，更重要的是，他也曾培养出多位“百万元级”的徒弟，是一位不折不扣的“金牌销售教练”。这次能与他合作，实感万分荣幸。

《热销冷售》是一本很神奇的书！因为，你并不需要从第一章开始读起。如果你是一位久经沙场的销售战将，你可以从第四章开始读起；然后跳到第7章、第10章。如果你是销售组织的主管，你则可以从第16章开始，一直阅读到第20章。

如果你想单纯地提升自己的销售技巧，那你可以从第1章开始阅读到第9章，然后从第11章至第14章。看完之后，我相信你将会“看到”不少自己的“毛病”！至于那些想突破自我的销售员，你不妨先看第2章、第3章、第4章、第8章、第12章与第15章，看完或许你对销售将有全新的认识。

提升本地销售员的销售与服务水平，是一项重要的工作，也是一项十年树木，百年树人的使命。在此，我希望能有更多的专业人士，积极参与这项工作，为提升销售业尽一份力。

这是一本属于新加坡、属于新加坡销售员的书籍！我们希望所有销售主管与销售员能从《热销冷售》中受惠，在团队管理能力上有所强化、在业绩上有所提升、在个人管理上有所突破！

你的生命故事

2010-04-25T06:13:00.000-07:00

What Story Are You Living?

喜欢英雄之旅的同学，一定会喜欢这本书。这本书将告诉你，不同类型的人将“活”出什么样的故事！

英雄之旅不就包括：屠龙、巧遇贵人等每个人都会经历的故事吗！如果，你想预知自己会活出什么“故事”，那你就不能错过它！

你可别以为Carol Pearson是玄学大师，她可师性格心理学大师。这本书是以MBTI性格心理学为基础，写出一个人的潜意识如何影响我们生命中的决策，进而影响了我们的生命。

看了，你一定会不停地说:..早知道...，...难怪...!

钟骏源
新加坡NLP培训导师
www.zhongjunyuan.com

破解成功销售的秘密

2010-02-17T06:17:00.000-08:00

钟骏源老师推荐：热销冷售

先预告一下，第五本著作将在下个月出版！

《热销冷售》是我和保险界前辈蔡仑倧先生合写的一本书。

里面有许多蔡先生20年从事销售的心得。

如果你想了解真正的销售、想辨识心灵缺口、想掌握销售促成、想学习自我管理...
就不能错过这本属于新加坡的书！

Cheers!

钟骏源
新加坡NLP培训导师
www.zhongjunyuan.com

给加西亚的信

2010-02-17T05:14:00.000-08:00

钟骏源老师推荐：给加西亚的信

上星期到图书馆无意中发现一本奇书－《致加西亚的信》。这本短到会令人吃惊！

但它所发挥的作用却不小。美国作家阿尔伯特·哈伯雷的《致加西亚的信》就是这样一本书。

是什么东西使这本书充满了魅力呢？故事发生在19世纪美西战争中，当时美方有一封具有战略意义的书信，急需送到古巴盟军将领加西亚的手中，可是加西亚正在丛林作战，没人知道他在什么地方。如果是你，你能把信送出吗？

但一名美国军人，罗文上校毅然前往，在历尽艰险后，终于把那封信交给了加西亚。

罗文般的敬业的精神、应该作为我们每个人的敬业标准。对于工作主动积极、计得失、不怕困难、忠于职守；最值得学习的是他具有的“老板心态”－就是do the right things, 而不是do things right！

这是一本适合上班族看的书，因为在今天的职场上象罗文这样的太少了！

想出人头地的上班族们，一定得看！

钟骏源老师
新加坡NLP培训导师
www.zhongjunyuan.com

分手快乐

2010-02-03T21:21:00.000-08:00

钟骏源老师推荐分手图存记
ISBN: 986-175-012-6,方智出版社

苏格拉底说：如果失恋没有悲伤，恋爱大概就没什么味道了！
这是多伟大的一句话。

几天前，在图书馆看书时，随手翻了一下。

这本书不简单，它不单是分手指南，更可以说是分手圣经。
据说，作者黛芬妮(Delphine Hirsh)结过很多次婚，也离过很多次婚。
原来经验是人生最好的老师。

书中会教你：
确定自己真的失恋了吗？还是自作多情？
分手后第一天怎么过？一个月后与3、6月后怎么过！
该看什么书？
该听什么歌？
该看什么戏？作者也例举很多让你分散注意力与让你会笑到半死的戏！
该如何应付父母？
该如何向老板和同事说(或不说？)
该如何应付前爱人的父母？
如何抑制想念对方的念头？

这是一本奇书。
有机会，我会写一本狮城版的。
身边，最近失恋的人也不少。

钟骏源
新加坡NLP培训导师

西点商学院

2010-02-03T21:01:00.000-08:00

钟骏源老师推荐：西点商学院

根据《美國商業年鑒》記載，第二次世界大戰後，在世界五百大企業中，西點軍校培養的董事長有一千多名，副董事長二千多名，總經理和董事一職的有五千多名，任何商學院都沒有培養這麼多優秀的經營管理者，因此，西點軍校也被稱為美國優秀的「商學院」。

西點的訓練方式成為企業員工培訓的參照，西點的校訓成為企業文化的借鑒；許多企業管理人以到西點軍校學習、進修和觀摩為榮，許多管理學家將西點文化引用、延伸、融合，形成優秀的管理經驗和科學。西點，似乎已經成為一種榜樣、一種標準、一味良藥⋯⋯

本書集結西點軍校兩百年來沉澱的歷史傳統和優秀思想，例如：「沒有任何藉口」的堅決服從和執行，鐵的紀律，對國家、榮譽、責任的強調，超強的忍耐力、自信心⋯⋯希望可以讓讀者經由閱讀的過程，塑造出優秀品格和良好的習慣，因為這些品格和習慣的培養，都是其他學校不能提供的！

你可以学到所谓的领导十力－决断力、洞察力、亲和力、激发力、凝聚力、学习力、影响力、应变力、执行力与整合力。

钟骏源
新加坡NLP培训师
www.zhongjunyuan.com

色彩与人生

2010-01-12T00:15:00.000-08:00

爱情是什么颜色？
伤心是什么颜色？
红包为什么是红色？
牛奶包装为什么大多是白色？

在《色彩的性格》一书中，你将会找到答案。

作者爱娃·海勒曾在柏林和法兰克福学习过社会学和心理学。她在《色彩的性格》一书中，她并没有讲述理论性的教义，它主要展示了每种色彩在其典型性意义中的众多效果。了解这些效果，就可以自如地应用各种色彩，使它们反映出人们所要求的意义。爱娃‘海勒还提供了有关色彩效果的背景材料，读来妙趣横生、引人入胜。

看这本书时，人们会不时惊异于各种色彩及其效果之间闻所未闻的关联。尤其令人吃惊的是，如此众多关于颜色的联想出自H头用语，比如：为什么喝醉的人是蓝色的?为什么我们会把毒药和绿色联系在一起?针对有关情感和特征的200个概念，爱娃•海勒进行了一次大规模的不记名调查。调查是围绕色彩展开的：爱情是什么颜色的?红色和粉红色——一大多数人这样回答。幸福是什么颜色的?金色和红色——一这是最常见的答案。嫉妒呢?认为黄色的居多。优雅呢?答案是黑色和银色。

钟骏源
新加坡NLP培训导师
www.zhongjunyuan.com

Return To First Principles

2009-12-20T08:49:00.000-08:00

Ian Chung: A great guide for America

In Return To First Principles Budd J. Hallberg covers numerous topics that are destroying US society and offers the simple solution of returning to our first principles to get the country back on track. Today America is in the midst of a financial crisis not seen since the Great Depression. The author stated taht US has lost its moral compass and as a nation and they have lost they sense of purpose and are operating aimlessly. In order to survive as a nation, US must return to our nations beginning, we must return to First-Principles.

First Principles are the tenets which made US great in the first place. America today as mentioned by the author has become a corrupt nation. In Return To First Principles Budd J. Hallberg explains the history of how America was built and how America has drifted from our founding fathers principles. He also offers the simple solution of returning back to what made our nation great in the first place. Return To First Principles is a well researched and informational book.

老婆使用说明书

2009-09-27T08:57:00.000-07:00

老婆使用说明书，男人不能不读

老婆该怎么用，怎么使？
答案就在《老婆使用说明书》这本书内。作者博冰通过很生活化的方式分享很多秘诀。

上星期到大众书局逛时，我乘老婆不备，也偷偷的买了一本！

我会好好地研究，然后好好地“对付”她！

这是男人必备的一本“圣经”！

钟骏源
新加坡NLP培训导师
www.zhongjunyuan.com

Catch Him Keep Him

2009-08-09T09:40:00.000-07:00

How to Catch him and keep him!

Have you ever met a guy who seemed to be "Mr. Right", but after getting to know him better you could tell that he just didn't feel that same level of "connection" you felt?

Have you ever dated a great guy for a long time... I'm talking about six months, twelve months, or even longer... and it was getting to the point where you needed to have "the talk" with him. But when you tried to bring up the topic of having a relationship and making a bigger commitment, his eyes just glazed over... and then he became distant from you... and the relationship ended soon after?

And what about all the "old cows" that prefer " young grass" issues recently? If there some easy and successful formula that wives could use to safe guard their marriages?

Well, yes, Ms Carter would share all there secrets with you!

She will show you...
What goes on inside a man's mind... and how attraction works for him.
• How to "cheat-proof" your relationship... and why he might be tempted.
• The ten fatal mistakes to avoid that most women make with men.
• What to do if your man has a "wandering eye".
• The truth about men who aren't "emotionally available". • The five things women do that annoy men and kill intimacy.
• The inside tips married women know about the tell-tale signs of a great guy.

钟骏源
新加坡NLP培训导师
www.zhongjunyuan.com

Lifelines for Money Misfortune

2009-07-15T06:52:00.000-07:00

A good guide in life's misfortune

What will happen if you lost your job with no savings? What will happen if you family need permanent medical care that will drain all your savings? What if, well, there are far too many what ifs in our life.

No one wants to think about the unpredictable accidents, disasters, and crises that could disrupt our lives, but in order to overcome these unexpected surprises you must be prepared.

Nobody understands this better than author Stephen Pollan. In this book, he will introduced thousands of individuals to innovative new strategies for dealing with their careers, money, and numerous other issues that are a part of the "business of life." And now, in Lifelines for Money Misfortunes, Pollan--with the help of coauthor Mark Levine--reveals both the secrets of personal crisis management and the tactics for navigating catastrophes that could upset your financial equilibrium.

Divided into two comprehensive parts, this practical guide will help you tackle some of life's toughest challenges. The essential insights found throughout these pages will allow you to persevere, even if:

- You're temporarily or permanently disabled
- You lose a major client or customer
- Your adult child needs financial support
- You're transferred against your will
- You haven't saved enough for retirement
- You are not promoted, and even
- Facing death

Stephen Pollan may not have the answers to all of life's questions, but with Lifelines for Money Misfortunes, he'll advise you on how to best manage the crises that could critically affect your wealth and well-being. Its a good book that we should keep it at our bed side.

钟骏源
新加坡NLP培训师
www.zhongjunyuan.com

聰明人不會做糊塗事？

2009-06-14T17:53:00.000-07:00

钟骏源老师推荐：人生問題其實都很簡單，複雜的是人。

聰明人並不欠缺答案，欠缺的是對問題的了解。
因為一時的迷糊，我們常會忘了一些「本來就知道的事」，
不過沒關係，這本書或許可以幫你記起來……

誰說聰明人不會做糊塗事？
聰明人總做了糊塗事還會自以為聰明，
這也正是他們無法成長，
或不斷遭遇挫折阻礙的主因。

要知道自己在作夢，就必須先醒來。
要知道什麼是錯的，就必須先知道什麼是對的。
要知道自己糊塗，就必須先知道什麼是聰明。
當你意識到自己曾做過或正在做糊塗事時，
那恭喜！你開始變聰明了。

钟骏源
新加坡NLP培训师
www.zhongjunyuan.com

Trends in Patient Service Strategies

2009-06-14T17:21:00.000-07:00

Trends in Patient Service Strategies - A Great for Singapore Hospotals

The objectives for the book is simple, to me - that is to Improve Customer Satisfaction with Technology examines how healthcare organizations are leveraging technology advancements in an attempt to meet the increasing demand for patient satisfaction. This unique research report delves into the technologies and strategies used by healthcare organizations as they develop patient-centric service delivery policies, as well as the challenges they face with adoption, including issues of privacy, cultural resistance, and technology infrastructure. Combining research gathered from hundreds of healthcare information technology industry professionals, Trends in Patient Service Technologies also offers insight into plans, budgets, and satisfaction with vendor partners.

钟骏源
新加坡NLP培训师
www.zhongjunyuan.com

NLP For Teacher

2009-05-17T10:16:00.001-07:00

This book offers a range of NLP techniques for personal development and personal effectiveness. These aim to help teachers to communicate more effectively, develop influencing skills, manage feelings and emotions, build resilience, set and achieve positive outcomes and expand their range of behaviours to develop greater flexibility.

This is not just a compilation of practical techniques, however. It also has a substantial underpinning of theory. For those who want to probe deeper there are ‘research zones’ which include guidance on further reading, opening up the world of NLP more fully and going beyond NLP itself to the key figures who informed its development.

钟骏源　
新加坡NLP培训导师
www.zhongjunyuan.com

亲爱，我想对你说

2009-03-19T08:17:00.001-07:00

亲爱，我想对你说

那人一直某个角落等着你，在生命的这一刻终于等到你。一种美丽得无法抗拒的感觉。那还可能是一种牵肠挂肚，一种相知相惜，一种莫名其妙的心痛。这，就是爱情。

这是很简单，很单纯的爱情小小说，《亲爱，我想对你说》写得很真，很唯美，真的令人陶醉，尤其是小雨和小猪的故事，NF的人肯定会流泪，SP也会爱看，NT的，让自己的感情苏醒吧！

钟骏源
新加坡NLP培训师

Make Sense of Strategy

2009-02-17T19:42:00.000-08:00

Tony Manning这本书值得一读，很少会有大师级的作者会以深入浅出的方式，介绍策略。

85-87页中是整本书的精华。作者很诚心的把复杂难懂的策略划分为五个阶段，而每个阶段，企业主管只需针对四个问题进行自我检讨与反省就行了！

Tony Manning也提供了策略经营的十戒，如果你想得到，就Email我吧！我就会把它传给你，别客气！
ianchungcy@yahoo.com

钟骏源
新加坡NLP培训师
www.zhongjunyuan.com

Leadership, Type, and Culture

2009-02-14T02:38:00.000-08:00

At last, a MBTI book that examines political leadership.

In " Leadership, Type, and Culture", the author explores within each country featured the use and expansion of the MBTI instrument. The authors subscribe to the hypothesis that by using the Indicator as a universal tool, a common bond can be built across political, ethnic, and religious boundaries. The worldwide expansion of the MBTI assessment is the thread that pulls this tapestry together, and though it is in its infant stages in a number of countries, this book provides the opportunity to watch the beginning of the international development of typology.

The countries examined include Albania, Australia, Bulgaria, Finland, Hungary, Macedonia, New Zealand, Northern Cyprus, South Africa, Turkey, and the USA.

钟骏源
新加坡NLP培训师
www.zhongjunyuan.com

行销心战略

2008-10-27T18:02:00.000-07:00

行销心战略
作者：钟骏源

序
弘威有限公司总经理
廖育坚

提笔回望，自己在行销行业竟以摸打十六年之久。从最初的一名敲门销售的小业务员，到抢滩设点的业务经理，直至如今自组公司的开始发展品牌。一路走来，常常并非事随心愿，也因此我始终找寻着让自己通向更高更强的心则。实践说明，方向真的比速度更加重要！大约三年前，当时的我自觉对行销虽非了如指掌，却也是轻车熟路，怎么也算销售行业的“专家”。

每回当有销售新人问及如何做一名好的销售员，我都是“自豪”的“传授”着自己的销售经验：－

1、一定要“坚持”。像我开始时那样，坚持每天拜访二十到三十名客户，从早忙到晚，只要有机会推销就不会放过，“宁可错杀，也不错漏”。

２、一定要“耐心”。不要要求客户一次买很多，只要客户买过我们的产品，那就是我们的客户了，以后自然还会回来。

3、一定要“聪明”。很多人一看就知道他不会买我们的产品、成为我们的客户。因此也不用浪费时间介绍，拜访就更不必了。

4、一定要“重视”。产品的销售业绩不容忽视，尤其是重视每天的销售额，积少成多的完成既定目标。

5、一定要“有信心”。具备了好的产品，再加上一名人见人爱的销售员，顾客自然会上门的。

在如此的经验论支撑下，当时的我依然信心满满地以这套“过时的行销模式”前进在布满荆棘的销售路上。

认识钟老师早在八年之前，每次碰面，他都会“请”我去听听行销课，学学用不同的方法谋策略、做好企划、销售、客户服务。我那时常常“婉言谢绝”，心想，不就是那些内容，我坚信“把东西卖出去就是好销售”，自己整天在做的还用别人来教导？如此的心态下，他“请”了我很多年，我“婉拒”了很多次，直到觉得再不去真会不好意思的走进了他的课堂。

　　“不知道自己不知道什么”＝无知，这是我对自己的课后评价！一次次的听，一次次的感慨，近在咫尺的销售心则为什么没早一点听取？原来自己一直深陷在老套又低效的销售泥潭之中，庆幸的是抽身虽不易却也不晚。

销售人都知道客户至上，但你真的读懂他们的心理需求吗？
　　　
销售原来并非把东西卖出去那样简单，你如何打动客户的心，让他们一而再、再而三的购买直到成为自己的忠实客户？
　　　
销售员在做产品介绍时，顾客在想什么？当他点头微笑时，表示认同还是嘲笑？当他购买过后，是欣喜还是后悔？
　　　
你对待客户是不是像交女朋友，之前每天电话，紧追不舍、患得患失；之后寡言少语，当她透明也说不定。

以上的问题你有明确的答案吗？

从那时起我跟着钟老师开始潜心学习，从行销管理售到品牌管理后，收获最大的是认识到有效的行销得建立在消费者的核心需要上、奉行有始有终的客户服务、简单易行的公司盈亏法则。更重要的，我发现自己从无知－“不知道自己不知道什么”到“知道自己不知道什么”，再到“知道自己知道了什么”…自己真正地觉悟了。钟老师教会了我从作企业的概念转变成为经营品牌，视角独特的重新树立了自己和自己企业由内而外的全新形象。

钟老师曾经为许多企业提供管理咨询服务，也常受邀为许多国内外的企业及学院主讲行销管理与沟通相关的课程，是新加坡少数几位实战派的“大师级”讲师。钟老师的讲课生动、独特、寓教于乐、其结合了NLP技巧的互动式讲课方式，使钟老师能同时兼顾到少则十数位、多至数百名学员们不同的学习模式和需要而深受爱戴。

钟老师常在课上说，人生的第一门功夫　——“找一位好师傅　找一名好对手”。做行销，对手此起彼伏，找到一个并非难事；而好老师，今天的我们不仅仅要求他传道、授业、解惑，更需要自己从心底的认同，所教还需有效可行。如今看来我是幸运的一名。

诚心，为每一位求解行销与销售的同行、每一位想经营好自己人生的朋友推荐钟老师这本新作。

What Happen After Death

2008-10-20T09:33:00.000-07:00

Few understand what the Bible really teaches about life beyond the grave. This booklet will guide you through the Scriptures to discover the encouraging and awe-inspiring truth so few understand.

A drunken driver loses control of his car and careens headfirst into a van, killing a family. A mother dies of breast cancer, leaving confused children and a grieving husband. An infant boy succumbs to a birth defect. A gentle, elderly lady dies quietly in her sleep. A desperate, depressed teenager commits suicide.

Maybe death would be different if it were predictable or consistent. But death can be so capricious. It hardly seems fair.

To us life is precious. But death is everywhere! We don't want to die. We don't want to see our loved ones die.

Self-preservation is a powerful instinct. We design special diets and exercise programs to keep us young and fit. Through medical science we seek to isolate the gene that makes us age, hoping somehow to eliminate death. A few have even arranged for their bodies to be preserved cryogenically in the hope that they can be brought back to life when the cure for what killed them is finally discovered.

Yet, for all our efforts, hopes and wishes, death is the one thing in life that remains certain. Whether through old age, illness, accident or violence, whether we are rich, poor, male or female, no matter if we're good or bad, all of us regardless of race or creed-die.

What really happens at death? Why do we even have to die? Can we know if there is life beyond the grave? Where can we go for meaningful, believable answers?

Only the Creator of life can reveal its purpose and the state of the dead. By looking into the Word of God for answers to our questions about death, we can learn a great deal about both life and death.

So, read this book and you may be surprised and challenged by what you learn.

钟骏源
新加坡NLP培训导师
www.zhongjunyuan.com

The Hero with a Thousand Faces

2008-07-01T23:40:00.000-07:00

The Hero with a Thousand Faces by Joseph Campbell

In this book, Campbell explores the theory that important myths from around the world which have survived for thousands of years all share a fundamental structure, which Campbell called the monomyth. In a well-known quote from the introduction to The Hero with a Thousand Faces, Campbell summarized the monomyth:

“A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man. ”

In the monomyth, Campbell describes a number of stages or steps along this journey. The hero starts in the ordinary world, and receives a call to enter an unusual world of strange powers and events (a call to adventure). If the hero accepts the call to enter this strange world, the hero must face tasks and trials (a road of trials), and may have to face these trials alone, or may have assistance. At its most intense, the hero must survive a severe challenge, often with help earned along the journey. If the hero survives, the hero may achieve a great gift (the goal or "boon"), which often results in important self-knowledge.

The hero must then decide whether to return with this boon (the return to the ordinary world), often facing challenges on the return journey. If the hero is successful in returning, the boon or gift may be used to improve the world (the application of the boon).

You Can't Send A Duck To Eagle School

2008-05-25T17:06:00.000-07:00

Ducks and Eagles: An Allegory

Are you someone who blame a problem or take a positive to solve it!

In this book, Anderson told us an intersting story...once upon a time a big company had two types of employees: ducks and eagles. The majority were ducks, who could quote company policy, rules and restrictions as easily as they could flap their wings and muddy the waters. “Quack-quack-quack” could be heard all day long, “Quack-quack-quack.” The ducks’ adherence to rules fitted comfortably with their inability or unwillingness to do anything more than the minimum required. Work began at 8 a.m., the ducks landed at 7:59 a.m. Work finished at 5 p.m., the ducks would be flying home by 5:01 p.m.

Sometimes, hidden among the ducks and their quacking, there would be an eagle. Eagles were a rarity – a minority. They didn’t say much. Eagles sometimes would come to work early or stay later to finish projects or to help solve problems. Eagles worked harder, since it made them feel good – not to win praise or attention from others. Eagles were able to look past the rules and restrictions and find solutions to problems insurmountable to the ducks, who could just “Quack-quack-quack” all day long. Eagles always had doing right by the customer as their main objective. Ducks focused on the bottom line, unable to see customer service as anything more than an annoying part of their day. “Quack-quack-quack.”

Eagles could take a problem and instead of flapping and quacking and getting nowhere, they could soar above the problem, make the customer happy, which ultimately improved the company’s bottom line – a theory ducks could never understand. “Quack-quack-quack.”

Customer service seems to be a lost art form. If you’ve ever tried to point out a problem to a big corporation, you’ve more than likely come across a lot of ducks.

Recently my best friend had a problem with her bank. After weeks of confusion and aggravation my friend didn’t need in her life, I was upset. So, even though we couldn’t prove without a shadow of a doubt that the bank was culpable of anything more than being a challenge to work with, I wrote to the president of the bank, explaining what happened and hoping to find an eagle.

An eagle who could see past the minutia of the complaint to see one of their long time clients, in a dire life or death situation; an eagle who could see how helping one of their own, could show the world that they cared more about their customers than the bottom line. An eagle would understand the good publicity for the company would cost them little to nothing, creating a win-win situation.

Sadly, there were no eagles to be found - all we found were ducks. But at least the ducks took the time to investigate the details “Quack-quack-quack” and write a long letter explaining why they did nothing wrong “Quack-quack-quack”. To their credit, they apologized for the confusion and even threw in a fifty dollar gift card at a grocery store as a gesture of good will. But compared to the billions of dollars they generate, the 50 bucks was a bit underwhelming. The ducks, however, thought it was remarkable and generous, I’m sure; “Quack-quack-quack … Quack-quack-quack” I got back in a letter of apology for the mix up from the head honcho. “Quack-quack-quack.”

And so my friend is still looking for an eagle to help her fly away from her life’s overwhelming challenges, instead of more ducks to “Quack-quack-quack” and flap their wings, threatening to drown her.

'I'- Reality & Subjectivity

2008-05-09T10:03:00.000-07:00

'I'- Reality & Subjectivety.

'I'- Reality & Subjectivity is defiitely not for everyone. If you are looking for a feel good book on sprituality, go buy something else. This book is about the truth and the highest form of it.

This book is about advancing your consciousness and ripping down walls built around our fragile egos. This book is about transcending your ego. This book is about enlightenment, not what most people imagine enlightenment to be. This book is not about how to attain the unbelievable, never-ending bliss state. This book is about realizing the truth of who you really are, not who you think yourself to be.

The Four Agreements

2008-04-16T10:13:00.000-07:00

The four agreements by Don Miguel

The simple ideas of The Four Agreements provide an inspirational code for life; a personal development model, and a template for personal development, behaviour, communications and relationships. Here is how Don Miguel Ruiz summarises 'The Four Agreements':

Agreement 1 - Be impeccable with your word - Speak with integrity. Say only what you mean. Avoid using the word to speak against yourself or to gossip about others. Use the power of your word in the direction of truth and love.

Agreement 2 - Don’t take anything personally - Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.

Agreement 3 - Don’t make assumptions - Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement, you can completely transform your life.

Agreement 4 - Always do your best - Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best, and you will avoid self-judgment, self-abuse and regret.

龟兔赛跑

2008-04-05T20:55:00.000-07:00

《龟兔赛跑》这是摘自NLP学员洪艺超的个人博客的文章，内容发人深省！
Source: http://gcang68.blogspot.com/

这是一本很好的书，这本书是我去年刚读完的一本书，整本书让我认识到，无论我被看成是“乌龟”或“兔子”，在上帝眼中能成为贵重的器皿，被上帝使用。龟兔赛跑耳熟能详，但这本书以不同角度来描述龟兔赛跑，发人省思，读后回味无穷。

与您分享书内10招作者施以诺所写的。
第一招：龟壳，可以当滚轮！－把「缺点」给改造成「特点」
许多往往看似不幸的事，往往都蕴藏作上帝美好的旨意，把原本看似「缺点」、缺陷的，给变成您的「特点」、「卖点」，您必会有喜出望外的成果。

第二招：改走「水路」如何？－走一条符合自己恩赐的路
每个人的恩赐、才华、专长都不一样，很多时候不是你注定就天生跑不快，而是你所走的跑道并不适合自己。

第三招：让自己比「兔子」更早起跑！
跑不快？没关系，比兔子更早起跑，比那些天之骄子更早开始努力，你一样可以不同凡响。

第四招：善用、学习乌龟「稳重」的精神
对人类而言，稳重绝对不会变成「慢」，相反的，学习稳重的功课可以让一个人在其人生的赛程中走得既快且平顺。

第五招：做一只开心、乐观的乌龟
负面的情绪就像一个「趁火打劫」的恶霸！它不但不会给予身陷困境中的你任何帮助，反而还会把你仅有、仅剩的东西也毫不留情的夺去。

第六招：跌倒了，再爬起来！
无论你面临的是那一种失败，只要你有勇气再站起来，你的失败就只是「暂时的」；但如果你就一蹶不振，那么你的失败就会是「永远的」。

第七招：别学兔子睡大觉－天，才是懂得珍惜、善用时间的人
圣经中有一句著名的祷告词：「求你指教我们怎样数算自己的日子，好叫我们得着智慧的心。」可不是吗？善用自己日子的分分秒秒，才是智慧人。

第八招：谦虚是最好的捷径
所罗门王说：「败坏之先，人心骄傲；尊荣以前，必有谦卑。」一个骄傲的人不但「跑」不快，更易重重的摔一跤。

第九招：「翻书」要快，「翻脸」要慢
很多人常常翻脸比翻书还快，但我们应懂得克服自己性格上的盲点，让自己「翻书快、翻脸慢」，做一个博学而随和的人。

第十招：大方地与兔子互动，共创双赢！
人生的路上不一定要争个你输我赢，想一想，「你赢我也赢」不是更皆大欢喜吗？
　　
希望以上10招，能在您的漫漫人生道路有多种启发。

TRUE LOVE REVEALED

2008-02-07T18:45:00.000-08:00

Why May is willing to forgo a well paid job to become a full time housewife? Yet Debbie is angry when his husband went out for a drink with hie friends?why? It lies in our archetypes!

Written by well-known Jungian psychologists Alex and Naomi Quenk, True Loves builds on Jung's concept of archetypes to describe ten different combinations of love relationships and the important qualities that help love endure in each case.

The authors use the experience gained from their long-term marriage and counseling practice to offer a plethora of valuable insights to help couples discover, grow, sustain, and reignite true love in its many forms.

This book will help you and those you love benefit from understanding:
1) The four archetypal "Soul Images" of love
2) The strengths and challenges of the ten combinations of Soul Image partners
3) Common conflicts for different Soul Image combinations
4) The path to understanding and reconciliation with a partner

钟骏源
NLP培训导师
www.zhongjunyuan.com

行销十戒

2008-01-21T05:30:00.000-08:00

为什么如今行销越来越难以发挥作用了？
是行销策略不行了？是市场的变化太大了？还是我们对行销的精髓掌握得不够透彻？

行销大师菲利普·科特勒在这本书里解释了企业的十大过失。即：公司未能充分关注市场和顾客；公司对目标顾客够了解；公司需要进一步掌握并监测竞争对手的情况；公司与股东之间的关系欠佳；公司不善于寻找新的机会；公司的市场策划程序有缺陷；公司的产品和服务条款需要改进；公司的品牌创立和交流沟通技巧薄弱；公司没有组织好实施有效力和有效率的市场行销；公司没有最大化地利用技术。

每章针对一个过失来谈，科特勒首先列举各种特定的表象及症状来反映一个公司是否犯有类似的错误，然后提出关健改进措施以加强公司实践。科特勒提供了切实可行的补救措施，让行销回到正轨。这些不是权宜之计，而是真正能解决长期存在的问题的长久之计。《行销十戒》为行销从上到下扭亏为盈提供了一整套方法。

最重要的两个关键是：忽视消费行为的转变与未妥善利用科技给企业带来竞争优势！

钟骏源
新加坡中华总商会企业管理学院讲师

下半场赢家

2007-12-10T17:51:00.000-08:00

下半场赢家
(美)鲍伯。班福德

上半场你输了，你的人生从此就完了吗？
不，我们还有下半场！

《下半场赢家》能引导你走上非凡的成长之旅，让你“重新苏醒”过来，专注在那些真正对你有价值的事上。

书里的第7章也提供一个测试，看看你的属灵得分。灵性和生命成长是不可或缺的伙伴。

《下半场赢家》告诉你应该如何开展自己的新故事、如何清掉盘子、建立你的新下半场团队、如何探勘前路和如何重新规划生命。

朋友，如果你已错过了日出，就别在错过黄昏！

一念之差

2007-11-11T08:11:00.000-08:00

一念之差：决定战争成败的拐点
作者：佟明翔，谷兴，史卫民著

本书精选了古今中外36个最具代表性的著名战例，再现大气磅礴的战争历史画面，在客观解读战争进程的背景下，重点揭示影响战局胜败的致命拐点，通过对其动因，轨迹以及后果的关联解析，反映各类主客观因素在重大事件中的逻辑关系，剖析一些颇具普遍性的人格缺憾对重要决策造成的影响，让人们感知历史的恢弘与转折的突兀，透过失败者阴郁的目光，帮助读者思考，探询这些偶然失败中的必然，在内心收获一些人性的自醒，为现实寻得一分理性的启示。

企业扭亏高手

2007-09-22T09:25:00.000-07:00

企业扭亏高手高恩在2000年采取了什么方法使日产在短短的两年转亏为盈？

面对220亿美元的负债，、高比例的老旧生产线，以及分散各地各部门共计14万人的终身雇用员工。高恩接手後立刻关闭旗下七家汽车装配厂中最老旧的三家，并趁势裁员二万一千人。在效率提升、产能不变的前提下，将日产制造汽车的平台由24座减成15座。他取消当时日本按年资叙薪的惯例，改依考绩叙薪，并尽可能精简合并各级主管职位，删除了大部分的交际费用。

他采「以量制价」的降低成本方式，将一千一百余家零组件供应商砍成不到四百家。他不断灌输大家危机意识，割弃以往各部门各厂各自为政的本位式经营方式，成立跨部门团队，专责跨层级、跨领域的策略制定与执行，成功地打破了部门界限，使全员都能知悉并分享全公司的一切。2002年，日产开始转亏为盈。

2003年，日产获利5,037亿日圆，这是日产史上最高的获利纪录。在书中，你将可以看到高恩如何施展他的“神功”！

思考致富

2007-08-20T19:14:00.000-07:00

思考致富

如果我们把致富当成成功的全部定义，那生活就索然无味了；但是不可否认，致富往往是成功的第一步，迈向它你会在沿途看到更多的风景，感受更多的智慧滋养，成为一个事业辉煌、精神富足的人。

拿破仑·希尔在这本著作中描述的十多项秘诀，其最大的特色在于，那些掌握它并使用它的人从此走向成功。它指引过许多我们耳熟能详的知名人物，诸如美国总统罗斯福、发明家爱迪生、企业家洛克菲勒等走向非凡的成功之旅。

书中有许多秘诀等待你的发掘。这个秘诀能使你成功，但它金钱和受教育的程度无关，其中的窍门是在...还是不说了，自己去探索吧！

服务营销

2007-07-15T08:19:00.000-07:00

服务营销

本书是一本优秀的“服务营销”教材，根据其英文最新版本第3版翻译。本书最大的特点是结构新颖、系统、科学。全书围绕服务质量差距模型展开论述，将服务营销过程中顾客的角色、期望、行为和感知等与企业的战略、运营和人力资源管理要素合乎逻辑而又清晰简明地联系在一起。服务质量差距模型使本书成为不同一般服务营销教材的创新之作，被众多欧美商学院选做权威教材和参考书。第3版在原有版本的基础上，在全书最后新加入8个极具典型性的案例，以便于学生更好地掌握书中学到的知识。本书可用于管理专业本科生、研究生和MBA学生相关课程的教学，也适用于各行业关注服务活动的管理人员的培训与自学。

My Start-Up Life

2007-06-20T08:15:00.000-07:00

My Start-Up Life

Ben Casnocha, 19, author of the new book “My Start-Up Life: What a (Very) Young C.E.O. Learned on His Journey Through Silicon Valley,” offers clues.

As he recounts in his book, Ben was 14 when he started Comcate Inc., a Web-based service for helping local governments manage customer service. He called on numerous mentors, many of them initially strangers or casual acquaintances. Some talented and busy people, presumably impressed by the young man, decided to support his enterprise. He also asked for outright grants to get his business off the ground and to help finance his version of the American dream.

American youths are so successful at entrepreneurship in part because so many older and wealthier people are willing to help them. The broader American success at philanthropy, then, lays the groundwork for American entrepreneurship. By global standards, Americans may have looser networks of friends and family, but Americans are more willing to help relative strangers, and this often helps business.

全脑人才

2007-06-08T22:58:00.000-07:00

全脑人才
By Zac Lee

性格心理学MBTI (Myers-Briggs Type Indicator的缩写) 是一门很特别的学问。你可以说它是很简单的科学，它没有复杂的理论也没有繁琐的程式。但它同时也是门很深奥的学问，因为只需要了解它，你就掌握了这个人的思维方式、行为、价值观及才华或特长。

发源自瑞士心理学家荣格的这套理论，给MBTI提供了扎实的科学基础，这就是为什么许多跨国企业，甚至于政府在挑选人才时，都普遍采用MBTI的原因。

为了更方便让你认识性格心理学，《全脑人材》从性情学说(Temperament) 入门，让你了解一个人的处世和处事的价值观。性情学说不只能让你我更容易地去了解自己，了解周围的亲友甚至于一个陌生人，它也能提升你的沟通能力。

认识了性情学说，你将可以找到一把能解开人们心结的钥匙。它不但能为自己解决许多的疑问，也能帮助他人找到快乐。您将能从《全脑人材》中，了解什么是ESTP类型人的性格取向、什么又是INFJ类型人的思考方式！从而认识到自己属于何种个性，进而协助您针对个性中的强弱点，来加强与善用。

钟骏源老师是新加坡唯一受认证的性情职场辅导教练。他在《全脑人材》中无私地传授可以让你驰骋职场技巧，道破适合各种性情的工作类别，和如何应付诸类不同性情主管的方法。在书中，您将发现许许多多生动有趣的生活例子，这不止有助您了解他想表达的重点，也是钟老师凭借着多年来的教学经验所领悟到的、让您更容易的把重点牢记的方法。试想想，您是否曾听过或见过周边的亲人，或朋友在面对一些困境而痛苦不堪？您是否曾有过类似的疑惑，而内心天人交战了一番才从这迷惘中走出？如果现在我告诉你，你其实可以减少甚至避免这些痛苦，您会否愿意细细解读《全脑人材》?

就如钟骏源老师常说的，每个人都有“要走”的路。有者从“无助”中成长；有者从“闯祸”中成长；有者从“眼泪”中成长；也有者从“孤独”中成长。他也说：别“活在”自己的世界里，应该拥有“大一统”的心理，才能成长！

《全脑人材》值得你多看几遍；事实上也很少有人能一次就把它看完！当你第一遍阅读这本书时，你不妨以自我了解的角度去看它；第二次参阅时，不妨以了解亲人的角度出发；第三次细读时，你可以了解职场上与你“相冲相克者”为阅读重点。

我相信以这个角度来了解《全脑人材》，除了能使你更了解自己、了解影响你决策的因素；您也将学会如何快速解读他人的性情类型，让您无论在沟通、行销中、游说、指挥、领导或与人合作时，更为有效！掌握性情学说，能使你与对方沟通时，迅速地打成一片，使对方觉得跟您交谈是件愉悦的事、并产生一种相逢恨晚的感觉，就如ENFJ的特点一样！

《全脑人材》由浅入深的为你讲解人性潜在的力量，人生的奥妙、进而激发您的能力。这是一本能使你，也能使你帮助周围的亲人、朋友走向一个更美好、更光明的世界的好书！

基业长青

2007-06-08T22:32:00.001-07:00

基业长青

“这不是一本描写能力卓越、高瞻远瞩的领导，也不写高瞻远瞩的产品概念、竞争策略或市场分析。

Porras教授谈的是他研究美国拥有100年历史公司后的发现，他对企业能否不败经营或长青，提供了新颖的见解，并为那些有志于建立经得起时间考验的伟大公司的人提供了实际指导。在这里，我先和你分享成功的企业领导得成为企业工程师而不是“英雄”，积极地建立核心价值观和敢于挑战未来！《基业长青》为建立在21世纪长期繁荣的组织提供了一个宏伟蓝图。

Leading The Revolution

2007-06-08T22:22:00.000-07:00

Leading The Revolution

"Leading The Revolution" is, in our opinion, among the five most imporatant management books of the 21st century.
In the book, Gary advises organizations to focus on revolutionary and extreme innovation (developing new products and services to the world, which create revolutions and transform entire markets to the core), rather than on evolutionary innovation (upgrading existing products).

According to Hamel, in order to succeed in conditions of uncertainty, one should choose a strategy similar to risk distribution in stock market investments. That is - better invest (smaller amounts) in ten high-risk strategic directions, than (everything) in one conservative and low-risk strategic direction. He aslo warned us that we should focus on insurgent instead of incumbent alone. He concluded that innovation is the best strategy for corporate "pheonix reborn"!

The Long Tail - A New Marketing Concept

2007-06-02T08:06:00.000-07:00

The Long Tail

Chris has help popularize a difficult concept. Everyone is talking about the “Long Tail.” Using Amazon, Rhapsody, iTunes, Google and other examples, Chris defines and illustrates the Long Tail as follows:

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.

One example of this is the theory’s prediction that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are. But the same is true for video not available on broadcast TV on any given day, and songs not played on radio. In other words, the potential aggregate size of the many small markets in goods that don’t individually sell well enough for traditional retail and broadcast distribution may someday rival that of the existing large market in goods that do cross that economic bar.

Traditional retail economics dictate that stores only stock the likely hits, because shelf space is expensive. But online retailers (from Amazon to iTunes) can stock virtually everything, and the number of available niche products outnumber the hits by several orders of magnitude. Those millions of niches are the Long Tail, which had been largely neglected until recently in favor of the Short Head of hits.

When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest (whether we think of it that way or not).

品牌策略

2007-05-31T08:08:00.000-07:00

Brand Laid Bare by Kevin Ford

这本品牌书籍和一般的不同，它用很人性的角度，既人潜在需要的角度来协助企业主管制定品牌策略。全书共有七章，我最喜欢的是第六章，它提出为什么有些品牌虽有品牌力，但销售业绩却不好的应对之策。第一和第二章，它则从心理需要的角度解说人们对品牌的要求，作者引用的模式和性情学说有相近之处。

加减谋略论

2007-05-24T11:06:00.000-07:00

《智慧算术――加减谋略论》会改变你的一生！

这是一本改变我生命的一本书。人生最容易的是1+1，人生最难的却也是1+1。《智慧算术――加减谋略论》专门论述策略的书，里头拥有许多人生的哲理。它重点研究加法策略与减法策略，书中列举了古今中外的大量案例，阐释了六大加法、十大减法以及加减联用法、反减法与反加法等各种策略。要恨（减）一个人，最有效的攻击是减法(打击它?)还是加法(更爱它？)，答案是…还是你自己去读吧！

老子说

2007-05-05T07:45:00.000-07:00

三天前在友谊的书展上看到这本书《老子说》，结果把它买下了。

老子说是一本能让你学习企管经营，又能让你学习修身的经典书籍。

它综罗百代,广博精微，短短的五千文，以"道"为核心，建构了上至帝王御世，下至隐士修身，蕴涵无比丰富的哲理体系。

本书作者以深厚的文史功底，敏锐的社会洞察力，对《老子》的内涵作了充分的阐解，辨正和引述和精湛的英语，对《老子》进行了简化并作了英译，具有深入浅出，明白通畅的特点。

雨伞

2007-05-05T07:27:00.000-07:00

钟骏源老师拥有帮助华社、促进华商迈向成功之路的宏愿。拥有着在广告界以及为许多不同种类、大小的企业进行企业规划与谘询服务的丰富经验。正如古语所云，学如逆水行舟、不进则退，钟老师在多年前也涉及身心语言学，藉以不断加强自身的修养与能力、为华社出力。

至今，钟老师己是国内外主讲行销，管理与沟通相关的课程的讲师。尤其是其独特、结合了NLP技巧的讲课方式，使钟老师能同时兼顾到少则十数位、多至数百名学员们不同的学习模式而深受爱戴。

《雨伞》是聚了钟老师行销与谘询的经验之大成。此书以深入浅出的幽默小说型式，带出了一家公司由成而滞后、如何再脱胎换骨的扩展出一片新的天地。看着这本书，听了里面的故事，您将不禁想起书中说的全部都似曾相识、曾有耳闻。其实，在我们的周边不正有许多的公司面对相同的问题吗？

《雨伞》的每章段的学习心得不只能让读者有个整核个人学习总结的方问，亦可使资深的读者在核对自我见解与学习心得差异的同时，有个挑战自己能力的机会。

这本书不但适合想进一步拓展生意上一个新高峰的生意人、行销人，它同时也能帮助想学习行销或经营之道的各位，以一个领导者应有所思的角度看待一门生意。在这里，我预祝每位读者在此书中找到自己心中所寻求的答案，也获得答案以外更多的收获。

Written By Zac Lee

向狼学习团队管理

2007-05-05T07:19:00.000-07:00

阅读这本夏于全的《狼性管理》，你将会改变对狼的看法。

美国动物学家艾利斯说：“在所有的哺乳动物中，最有感情者，莫过于狼；最具韧性者，莫过于狼；最有成就者，还是莫过于狼。”或许这就是狼成为新概念管理代名词的重要原因。

企业主管可以在书中学习企业的使命是现代管理的关键。有了明确的目标，全体员工才有共同前进的方向。管理者应该通过目标对下级进行管理，企业的使命和任务必须转化为目标。

对我而言，令我眼界大开的是狼与乌鸦的结盟！现代企业主管应学习“借力”，从竞争者，从供应商，从消费趋势中掌握市场的动向和商机！

Secrets of Sexual Body Language

2007-03-15T03:41:00.000-07:00

Secrets of Sexual Body Language

可别想入非非！

这可是一本正经八百，有根有据的好书。作者从一个人的眼神，脸，颈，肩，手，身，脚等下手，告诉你如何从这些地方捕捉别人的喜，恶和内心的感受。它是一本对从事销售，客户服务，管理人士不可或缺的书籍。对正在“火热”的情侣们也是一本难得一见的恋爱“圣经”，难道你不想知道你的爱人心心世界？难道你不想解读他或她的身体语言，知道什么时候该送上深情的吻，什么时候有应该“按兵不动”？

超越自我

2007-02-19T09:01:00.000-08:00

(By Dr David Hawkins)

Transcending the Levels of Consciousness explores the ego's expressions and inherent limitations and gives detailed explanations and instructions on how to transcend them. It expands the understanding of the levels of consciousness as presented in the now widely-known Map of Consciousness.

This book focuses on the individual and studies the experiential subject blocks to the advancement of consciousness that leads to progressive spiritual awareness and on to higher levels of consciousness preparatory to advanced states such as Enlightenment itself. to me, this book is therefore a practical manual rather than a comprehensive analysis.

偷偷说到心深处

2007-02-19T08:46:00.000-08:00

《偷偷说到心深处》是刘墉最新的著作，我花了近一天把它啃完，啃完后，还是爱不释手的多看了几遍。

作者主要是从沟通技巧说起，但他不说沟通的大技巧，而是从人们常忽略的小细节说起。连人们每天都得说的“喂”都是一门学问，你该用一口起把“喂”说完，还是只用四分只一把“喂”说完？该怎么样才能让自己的说话动听，刘墉都很大方地和读者分享他的钻研心得。

书中也带出如何强化音感，音质，音调，音长等技巧...书中也谈到与人沟通时应如何选择坐位，为什么有些播报员在自己的节目很漂亮，但是一旦出席别人的节目时，却立刻失去“光彩”。这本书值得讲演会的朋友阅读，请赶快去买一本，友联书局还剩几本！

如何开发新商业点子

2007-02-16T23:02:00.000-08:00

By Andrew and Mary Bragg
Prentice Hall

全书共有四章，是一本蛮容易读的书。第一章说的是开发新点子的理由，第二章带出创意和新商业点子该如何结合，第三章是我的最爱，如何开发新点子，最后一章则是如何评估和实行新点子。

在书中，两位学者指出如何寻找和强化新点子的方法，他们也指出传统由外而内的创意法，虽然可在在初期看到果效，可是却会在稍后时间影响企业的杠杆力。他们提供了“分合，合分”的创意法，很具新意。“分合，合分”的创意法共有11种进行的方法，指得中小型企业主管借鉴学习。

快乐的鱼！

2007-02-15T08:55:00.000-08:00

Fish - Catch The Energy and Release The Potential
Stephen Lundin, Ph.D., Harry Paul, and John Christensen

感谢苏劲兴老师给我介绍这本书。一直以来我都不是很喜欢阅读没有厚度的书，但这本书改变了我的观念。

如果你想让员工工作得富有效率，轻松，愉快，并创造有责任感的工作环境，那你一定要阅读这本书。

《鱼》通过世界知名的西雅图的派克街鱼市场和书中的女主角：玛丽如何受到鱼贩的启发，最终帮助员工找回快乐、唤起心中潜藏的活力、
热情和创造力，成功重建积极向上的工作环境。

而这四种秘密是：
1) 选择自己的态度——卖鱼的人都知道，他们每天要选择自己的态度。其中一位渔贩说：“工作的时候，你是什么样的人？你是无奈、厌倦，还是想做出成绩？如果你希望举世闻名，就要做得与众不同。”我们在工作的时候，究竟想成为什么样的人？

2) 玩——渔贩在工作的时候充满乐趣和活力。我们怎样才能有更多的乐趣、创造更多的活力？

3) 让别人快乐——渔贩和顾客一道度过了快乐的时光。他们采用吸引顾客的方式创造活力、树立品牌。谁是我们的顾客？我们采用什么方法吸引顾客并使他们快乐？我们相互之间又怎么得到快乐？

4) 投入——所有渔贩都全身心投入工作。他们教会我们哪些可以让同事之间互相帮助、让顾客参与其中的方法.

(By Tim Sanders)
This is a must read for boss, manager, teacher even working executives who wants to improve their charisma and likeability. WIth better charisma and likeability, business dealings and sales can be made easier.

I have shared this during my talk in 19 August in Institute of Business, Singapore Chinese Chambers.

Tim Shared 4 key points in his book:
Friendliness: seems like a no-brainer, but many people don't think being friendly makes such a big difference. It does.

Relevance: try to matter to other people. Don't just see what you can get out of them but rather what you can do for them.

Empathy: Care for people. Try to get behind what matters to them etc. Be interested in them first.

Realness: Likeability will not work if you try to fake it. Once people realize that your friendliness, empathy and relevance is real, you will see changes.

After he discusses the four elements of likeability, he moves on to share detailed guidelines on every single element. This is a very useful part of the book, with tips and examples on how to improve one's likeability. This book will teach anyone how to bring out the best in others.

WORDS THAT SELL!

2007-02-10T04:57:00.000-08:00

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

This book is a super crash course in basic copywriting techniques. It provides helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

杀出红海，寻找蓝海！

2007-02-10T04:48:00.000-08:00

作者： W钱金（韩）/ 莫博涅（美）

企业为了寻求持久的、获利性的增长，往往与其对手针锋相对地竞争。它们为竞争优势而战，为市场份额而战，为实现差异化而战。可是在目前过度拥挤的产业市场中，硬碰硬的竞争只能令企业陷入血腥的红海，即竞争激烈的已知市场空间中，并与对手争抢日益缩减的利润额。

在这本书中，两位作者对你所熟知的一切战略成功的定律提出挑战。他们认为，流连于红海的竞争之中，将越来越难以创造未来的获利性增长。和波特教授竞争力不同之处是，竞争力着重的是产品的差异，而蓝海着重的是市场的创建。我个人的看法是读者也应该读读Gary Hamel的Leading The Revolution。这是一本十分奉行行销导向的书。

作者基于对跨度达100多年、涉及30多个产业的150个战略行动的研究，提出：要赢得明天，企业不能靠与对手竞争，而是要开创蓝海，即蕴含庞大需求的新市场空间，以走上增长之路。

《蓝海战略》为企业甩脱竞争提供了一套系统性的方法。作者提出了成功制定和执行蓝海战略的六项原则。这些原则告诉企业，该如何重建市场边界、注重全局、超越现有需求、遵循合理的战略顺序、克服组织障碍并把战略的执行建成战略的一部分。

作者:杰克韦尔许/苏茜(美)

在《杰克韦尔许自传》中，他展现了自己的成长经历，以及执掌通用电器21年成功的经验。韦尔许将一生商界的心得融于最现代的管理理念，与同是管理专家的现任妻子联手合著了一部《赢》，韦尔许将所有的商业问题都归纳为一句话，那就是，怎样才能赢？

书中，他也向读者分享了他如何解雇，选才和育才的经历。全书共分五个部分，我个人最喜欢的是第二部分。企业主管看了
这本书，人资管理的功夫肯定会大大的提升。

By Robert Spector & Patrick McCarthy
Published by John Wiley & Sons

First published in 1995, The Nordstrom Way is a classic guide to great customer service. This book provides more practical guide to you to become the Nordstrom of your industry.

Designed for customer service managers and trainers, as well as business owners, it's an invaluable resource for designing your own programs and initiatives.

The authors not only explain the principles of the world's best customer service company, they also show you how to implement them in your own organization. The Nordstrom Way to Customer Service Excellence will help your business make
customers its number one concern, and help make your business number one in your industry.

To me, the most exciting part is the personal story of Patrick McCarthy, how he rejected to work as manager and his daily work secrets revealed, wow, its is so inspiring!

KEEP IT SIMPLE

2007-02-10T03:58:00.000-08:00

By Patrick Barwise and Sean Meehan
Harvard Business School Press

Crucial messages need not be complex. And I agreed so much with this book written by Patrick Barwise and Sean Meehan.

The simple message of Simply Better is that many companies have failed miserably in their stated goal to be "customer-focused". Except for relatively rare instances, customers care little for the addition of unique features and clever innovations. What they really want is the reliable delivery of "generic category benefits" - products that work and reliable services that take place on time. That is "Don't Be Unique, Be Better."

Barwise and Meehan insist that organizations that adopt a true customer-centric perspective can generate a low-risk, high return opportunity.

The authors first explain how customers see your brand and make purchase decisions. They then explain how to convert that understanding into a clear view of what customers really value. These are the actual (and potential) generic category benefits. The book also examines the management challenges to creating these benefits.

Chapter 6, "Customer-Focused Mind-Set", sets out a refreshing view of "fast and right processes and a pure air culture". And Chapter 7 is my favourite, using P&G as example, it offers insight such as companies should think of category benefits instead of brand benefits, think within the box before outside the box (contrary from common sense, of course) and think opportunities and not threats.

作者:(中)宏泰顾问编著
世界优秀企业的卓越理念这本书提供读者一个机会，探寻当今世界有代表性的优秀企业的卓越理念，了解他们成功的秘诀。

阅读这本书的确是一份机缘，上星期到中华总商会企业管理图书馆准备讲义时，无意间眼睛在扫过书架时，发现了这本书，当我把它翻开了É它竟让我爱不释手！结果花了我五天把它啃完！

这本书可分企业文化、人才理念、经营理念、营销理念、领导哲学等5个部分；共收录了约50个企业，主管和企业家的经营个案。想做作业的同学或想了解成功企业的理念，以便激励员工的主管和老板们，可得把它当宝贝看待！

我在第1章中学到了沃尔玛，诺基亚，宝洁和三星企业等独到的企业
文化。在第2章中，微软宁缺勿滥，人尽其才；三星允许优秀人才犯错；索尼的用人之道让我印象深刻！想进一步学好行销的同学可
别错过第4章！

作者: Jim Collins

从优秀到卓越的蜕变过程绝对不是一蹴而就的。卓越的公司不是靠一次决定性的行动、一个伟大的计划、一个杀手级创意构想、一个好运气，或灵光一闪而造就。相反的，转变的过程好像无休无止地推着巨轮朝一个方向前进，轮子不停转动，累积的动能愈来愈大，终于在转折点有所突破，成为一跃卓越企业。

很多人在阅读前或许会以为“从A到A+”这本书是“不败经营”(或基业长青）的延续篇，但就如作者所指出的，“不败经营”探讨的是卓越公司如何永续的秘诀；　而 “从A到A+” 则探讨了一般原先不起眼的公司“从优秀到卓越”的路程。

企业该如何“从A到A+”，作者提供了六个关键，为了鼓励你们读这本书，我只把前四点列出：

1)“从A到A+” 的公司中，有10家公司的CEO都是经由内部升迁而坐上这个位子的。但是，对照公司选用空降部队担任CEO的比率则有6倍之多。

2)“从A到A+” 的公司　和对照公司在策略上并没有太大的差异。两组公司都有清楚的策略，没有证据显示“从优秀到卓越”的公司比对照公司花更多时间在长远的策略规划上。

3) “从A到A+” 的公司善用科技带动改变，以科技为加速器。

4) “从A到A+” 的公司先找对人，再决定要做什么。企业界有句老生常谈：“员工是你最重要的资产。”这句话其实说得不对，员工不是你最重要的资产，适合的人才，才是你最重要的资产。

作者也提出了一个刺猬原则：要从优秀公司蜕变成卓越公司，必须先克服“能力的诅咒”。这是你们的核心事业——只不过因为多年来，甚至数十年来，你们一直在做这门生意——但不见得表示你们一定能做得比别人优秀。如果你们的核心事业无法成为世界顶尖，公司就绝对不可能跃升为卓越的企业。

最令我动心的一段话是⋯面对残酷的现实，绝不丧失信心：每个"从A到A+” 的公司都抱持着一种精神——勇于面对眼前最残酷的现实；但同时抱着绝不动摇的坚强信念，不管遭遇多大的横逆，都相信自己一定能坚持到最后。

快去买一本“从A到A+” 来读吧！

作者：戴尔·卡耐基

戴尔·卡耐基被誉为“成人教育之父”。卡耐基先生以他对人性的洞见，利用大量普通人不断努力取得成功的故事，通过他的演讲和书唤起无数陷入迷惘者的斗志，激励他们取得辉煌的成功。本书汇集了卡耐基的思想精华和最激动人心的内容。

自1937年问世以来，本书销量达1500万册，被译成所有文字，成为西方最持久的畅销书之一。正如卡耐基听言“一个人的成功，只有15%归结于他的专业知识，还有85%归于他表达思想、领导他人及唤起他人热情的能力。”只要你不断反复研读，它必将助你获取成功所必备的那85%的能力。

这本书的唯一目的就是帮助你解决你所面临的最大问题：如何在日常生活、商务活动与社会交往中与人打交道，并有效地影响他人；如何击败人类的生存之敌—— 忧虑，以创造一种幸福美好的人生。当你通过本书解决好这一问题之后，其他问题也就迎刃而解了。这是我们每个人都应该学习的人生必修课。

书中共有十个篇章,我个人最喜好的是第三章:如何让别人喜欢你;和第五章:如何有效地游说别人,想成为杰出主管或出色讲师者,可不能错过这本书。
　

作者:[日]田中孝显

<经营大脑>这本书详细介绍了怎样充实自己、如何使自己的人生和事业取得成功，以及怎样实现自己的理想和目标。这本书虽说有点学术味,但读起来并不苦涩,一般读者可以轻松地阅读这本书。

我觉得本书的第4和第7章和身心语言学的学说有不谋而和之处,即要成功就必须拥有明确的目标,并采取行动。书中指出的法则是：
1、确定目标；
2、确定期限；
3、想象具体的情景；
4、适时确认已
取得的成绩；
5、决不轻言放弃。

本书也介绍了怎样充实自己、如何使自己的人生和事业取得成功，以及怎样实现自己的理想和目标。不止于指明如何去做，而且提供了大量具有可操作性的方法，从而可以真正做到——运用大脑体操开发自我潜力。

第8章则说明了实现愿望的关键在于脑电波,这和Dr David Hawkins的体制心理学学说也有异曲同工之秒。有意者快去买吧,百胜楼的友谊企业书店只剩三本。
　

In The Hidden Messages in Water, readers are introduced to the revolutionary work of Dr. Masaru Emoto, who discovered that molecules of water are affected by thoughts, words and feelings. Dr. Emoto shares his realizations from his years of research and explains the profound implications on the healing of water, mankind and earth. He offers proof that water is alive and responsive to our every emotion.

Dr. David R. Hawkins is a world renowned psychiatrist, physician, researcher and lecturer, as his listing in Who's Who in America amply attests. He has been a guest of MacNeil/Lehrer, Barbara Walters and The Today Show. His previous book, Orthomolecular Psychiatry, co-authored with Nobelist Linus Pauling, sold out completely. By the
end of 1995, word-of mouth sales of POWER vs. FORCE were increasing by ten per cent a week., POWER vs. FORCE is the culmination of twenty years' research.

In it, David Hawkins conclusively proves the ability of kinesiological testing to distinguish truth or falsehood in any statement—an astonishing idea in itself, with far reaching implications for every aspect of human life. He goes on to demonstrate the application of his method (explained clearly for the layman) in commerce, art, sport, etc.
Then he explains its spiritual application, as a path to enlightenment, Beyond this, Dr.Hawkins demonstrates kinesiological calibration as a tool for assessing value and motive,revealing the hidden determinants of human behavior—and establishing a Map of Consciousness that illuminates the spiritual ladder we must follow
as a race and as individuals.

The volume concludes with compendious notes and bibliography, and, finally, a fascinating narrative of the author's own journey from atheism to spiritual enlightenment.

　

<破译心灵>
作者:[美]詹姆斯·希尔曼

<破译心灵>致力于寻求的是真正内在的东西，而非探寻内在的东西是怎样来的，或往何处去。希尔曼并不把人类看作是结果，或更糟是他们的生活的受害者，他也并不许诺，甚至也不寻求“医治”；相反，他欢迎构成生命的每个方面的必然性，他倡议把“症状”看作是破解守护神的需要的线索。从本质上说，希尔曼相信，传统的“非此即彼”分类法的遗传学和环境所能解释的一切远不及生命和每个个体更丰富。

希尔曼在第六章指出...这个投射源于一个原型,这个原型正是每个灵魂的内在本质...它是心灵中的一个形象,是它带来了倾心-即使一个人能全心全意去做一件事情的动力...这就是命运的召唤和情感。

希尔曼不但迫使读者重新研究他们童年的冲动、幻想、思想甚至意外事故——所有这些都反映了指示传记进展方向的“蓝图、而且把超凡者（从耶胡迪·梅纽因到杰弗里达摩的广泛例证）当作激励平凡者的一条道路。诚如作者所说，“我们需要一种全新的方法去看待我们生活的重要意义。”他的著作提供了研究生活的极其可行的、富于想象力的方法，不仅仅是一种新的观看的方法，而且还是一种“使不可理解之物复活”的方法，因此，也是找回我们内在的自我所失落之物的方法。

The Power of Intention:
Learning to Co-create Your World Your Way
Dr Wayne Dyer

Intention is generally viewed as a pit-bull kind of determination propelling one to succeed at all costs by never giving up on an inner picture. In this view, an attitude that combines hard work with an indefatigable drive toward excellence is the way to succeed. However, intention is viewed very differently in this book. Dr. Wayne W. Dyer has researched intention as a force in the universe that allows the act of creation to take place.

To me, this book explores intention not as something you do but as an energy you're a part of. There are 15 chapters in this book, charter 6, 11 and 12 move me most.

Just like what Dr Dyer said, we're all intended here through the invisible power of intention. This is the first book to look at intention as a field of energy that you can access to begin co-creating your life with the power of intention.
(You can get it at Kinokuniya, Takashimaya!)

<知人知心>
作者:[新]钟骏源

《知人知心》一书以瑞士著名心理学家容格人格理论为基础，向读者带出人类有许多原型的心理活动本能，如认知功能－指感觉、直觉和判断功能－指思想、情感等个性化的心理活动。
　
这些心理活动能解释人们在沟通、管理、处世和处事等方面的差异。学习性格心理学将能使一个人的性格更为完善和成熟。性格心理学自推出以来，风靡全球，每年都吸引有超过百万以上的人参加测试，在西方和本地的政，商，教等领域都通过它培育和发掘人才。

《知人知心》是中华总商会企业管理学院资深讲师钟骏源18年教导性格心理学心得的总结。书中能帮助读者看到自身的力量和特有的才干，这些认识可以使你更深刻地了解自己、了解自己的动力来源、了解强点、弱点和潜能；也可以使你了解如何和类型与你不同的人沟通，
共事或领导团队。

《知人知心》全书共有25个章节，可大略分为四个部分：第一部分让读者参与心理学测试，从中找寻自己的性格DNA；从第5章起的第二部分，让读者按自己的类型了解自己的强弱点。第三部分从第9章起至第16章，这部分提供了让读者了解如何欣赏不同类型的人，并如何与其有效的沟通和共事。最后一个部分则叙述了不同性格和性情中的动力来源，以及其在工作，领导和职业选择的特点。

《知人知心》强调了一个重点：在尊重别人的世界观的同时，人人都应该学习拥有四大不同的世界观或性情，扩大和优化它，让自己成长，成熟，成功！

By Isabel Myers & Peter Myers
　
This is a must-read, especially for those who want to understand how Myers-Briggs type indictor (MBTI) works. In Gifts Differing, Isabel talks about understanding other peoples preferred way of doing things - in particular of perceiving (gathering information) and judging (make decisions or coming to conclusions) - and how that understanding can help to make the differences more acceptable.

In talking about differences in marriage partnerships, she writes: ...In any marriage, a type difference may at times produce an outright conflict between opposite points of view. When this happens, the partners have a choice. One or both can assume that it is wrong of the other to be different—and be righteously indignant, which diminishes the partner.

They can assume that it is wrong of themselves to be different—and be depress, which is self diminishing. Or they can acknowledge that each is justifiably and interestingly different from the other—and be amused.

MBTI shows preferences a person has, the preferred way of being. In this book, Myers outlines the strengths of each type, and emphasizes that people usually work at both ends of each scale at different times, but that they will have better developed preferences. Recognising these preferences allows you to work on developing the other side of the coin, and also to appreciate those whose preferences (and therefore skills) are opposite.
　

(Canada)Barbara E. Bryden, Ph.D

Sundial is an interdisciplinary work about cognition and health that encompasses the disciplines of psychology, medicine, complementary healthcare, and spirituality. Author Barbara considers the possible connections between psychological type and disease in a way that appeals to the Myers-Briggs Type Indicator® practitioner.

In Sundial, the author makes the case that cognition and behavior associated with psychological type may be related to certain kinds of disease, and at that same time may provide clues to prevention and health management. Bryden let us better understand the conscious conditionsfor health in each of these various categories."

What is so very positive about this is that cognition is changeable! A given type may be able to modify his preferences, in other words, in a desired direction, to reduce his identified health risks."

Using the MBTI as a "language"for describing relationships between cognition and health, Bryden discusses these connections as well asa variety of healthcare modalities—other "languages"that might mitigate diseases to which a person may be predisposed. They all speak the same hopeful message—that health risks can be changed to some extent by changing one's thinking and behavior in specific directions.

By Jim Ball

This little book is an A-to-Z reference and guide to help you achieve what you want to achieve, become what you want to become, and do what you want to do - both in your career and in your personal life.

Each letter presents a single principle along with a short list of Dos and Don'ts for applying the principle successfully.

The A-B-C technique helps you remember and apply the principles, discuss them with others, and teach
them to others.
　