Leading The Revolution

Leading The Revolution

"Leading The Revolution" is, in our opinion, among the five most imporatant management books of the 21st century.
In the book, Gary advises organizations to focus on revolutionary and extreme innovation (developing new products and services to the world, which create revolutions and transform entire markets to the core), rather than on evolutionary innovation (upgrading existing products).

According to Hamel, in order to succeed in conditions of uncertainty, one should choose a strategy similar to risk distribution in stock market investments. That is - better invest (smaller amounts) in ten high-risk strategic directions, than (everything) in one conservative and low-risk strategic direction. He aslo warned us that we should focus on insurgent instead of incumbent alone. He concluded that innovation is the best strategy for corporate "pheonix reborn"!