Corporate Religion

Have you find a SOUL for your company?


A Corporate Religion is a set of attitudes and values as well as strategies, tools and actions for the company management to use in their work.

In a Corporate Religion company it is the brand, and not the product, that is used to guide the company. The company must be turned into a 'movement' where the management form is driven by a fundamental belief in the value of a strong Corporate Brand, as opposed to companies that are driven on the basis of exact – historical – knowledge.