My Start-Up Life

My Start-Up Life

Ben Casnocha, 19, author of the new book “My Start-Up Life: What a (Very) Young C.E.O. Learned on His Journey Through Silicon Valley,” offers clues.

As he recounts in his book, Ben was 14 when he started Comcate Inc., a Web-based service for helping local governments manage customer service. He called on numerous mentors, many of them initially strangers or casual acquaintances. Some talented and busy people, presumably impressed by the young man, decided to support his enterprise. He also asked for outright grants to get his business off the ground and to help finance his version of the American dream.

American youths are so successful at entrepreneurship in part because so many older and wealthier people are willing to help them. The broader American success at philanthropy, then, lays the groundwork for American entrepreneurship. By global standards, Americans may have looser networks of friends and family, but Americans are more willing to help relative strangers, and this often helps business.

全脑人才

全脑人才
By Zac Lee

性格心理学MBTI (Myers-Briggs Type Indicator的缩写) 是一门很特别的学问。你可以说它是很简单的科学，它没有复杂的理论也没有繁琐的程式。但它同时也是门很深奥的学问，因为只需要了解它，你就掌握了这个人的思维方式、行为、价值观及才华或特长。

发源自瑞士心理学家荣格的这套理论，给MBTI提供了扎实的科学基础，这就是为什么许多跨国企业，甚至于政府在挑选人才时，都普遍采用MBTI的原因。

为了更方便让你认识性格心理学，《全脑人材》从性情学说(Temperament) 入门，让你了解一个人的处世和处事的价值观。性情学说不只能让你我更容易地去了解自己，了解周围的亲友甚至于一个陌生人，它也能提升你的沟通能力。

认识了性情学说，你将可以找到一把能解开人们心结的钥匙。它不但能为自己解决许多的疑问，也能帮助他人找到快乐。您将能从《全脑人材》中，了解什么是ESTP类型人的性格取向、什么又是INFJ类型人的思考方式！从而认识到自己属于何种个性，进而协助您针对个性中的强弱点，来加强与善用。

钟骏源老师是新加坡唯一受认证的性情职场辅导教练。他在《全脑人材》中无私地传授可以让你驰骋职场技巧，道破适合各种性情的工作类别，和如何应付诸类不同性情主管的方法。在书中，您将发现许许多多生动有趣的生活例子，这不止有助您了解他想表达的重点，也是钟老师凭借着多年来的教学经验所领悟到的、让您更容易的把重点牢记的方法。试想想，您是否曾听过或见过周边的亲人，或朋友在面对一些困境而痛苦不堪？您是否曾有过类似的疑惑，而内心天人交战了一番才从这迷惘中走出？如果现在我告诉你，你其实可以减少甚至避免这些痛苦，您会否愿意细细解读《全脑人材》?

就如钟骏源老师常说的，每个人都有“要走”的路。有者从“无助”中成长；有者从“闯祸”中成长；有者从“眼泪”中成长；也有者从“孤独”中成长。他也说：别“活在”自己的世界里，应该拥有“大一统”的心理，才能成长！

《全脑人材》值得你多看几遍；事实上也很少有人能一次就把它看完！当你第一遍阅读这本书时，你不妨以自我了解的角度去看它；第二次参阅时，不妨以了解亲人的角度出发；第三次细读时，你可以了解职场上与你“相冲相克者”为阅读重点。

我相信以这个角度来了解《全脑人材》，除了能使你更了解自己、了解影响你决策的因素；您也将学会如何快速解读他人的性情类型，让您无论在沟通、行销中、游说、指挥、领导或与人合作时，更为有效！掌握性情学说，能使你与对方沟通时，迅速地打成一片，使对方觉得跟您交谈是件愉悦的事、并产生一种相逢恨晚的感觉，就如ENFJ的特点一样！

《全脑人材》由浅入深的为你讲解人性潜在的力量，人生的奥妙、进而激发您的能力。这是一本能使你，也能使你帮助周围的亲人、朋友走向一个更美好、更光明的世界的好书！

基业长青

基业长青

“这不是一本描写能力卓越、高瞻远瞩的领导，也不写高瞻远瞩的产品概念、竞争策略或市场分析。

Porras教授谈的是他研究美国拥有100年历史公司后的发现，他对企业能否不败经营或长青，提供了新颖的见解，并为那些有志于建立经得起时间考验的伟大公司的人提供了实际指导。在这里，我先和你分享成功的企业领导得成为企业工程师而不是“英雄”，积极地建立核心价值观和敢于挑战未来！《基业长青》为建立在21世纪长期繁荣的组织提供了一个宏伟蓝图。

Leading The Revolution

Leading The Revolution

"Leading The Revolution" is, in our opinion, among the five most imporatant management books of the 21st century.
In the book, Gary advises organizations to focus on revolutionary and extreme innovation (developing new products and services to the world, which create revolutions and transform entire markets to the core), rather than on evolutionary innovation (upgrading existing products).

According to Hamel, in order to succeed in conditions of uncertainty, one should choose a strategy similar to risk distribution in stock market investments. That is - better invest (smaller amounts) in ten high-risk strategic directions, than (everything) in one conservative and low-risk strategic direction. He aslo warned us that we should focus on insurgent instead of incumbent alone. He concluded that innovation is the best strategy for corporate "pheonix reborn"!

The Long Tail - A New Marketing Concept

The Long Tail

Chris has help popularize a difficult concept. Everyone is talking about the “Long Tail.” Using Amazon, Rhapsody, iTunes, Google and other examples, Chris defines and illustrates the Long Tail as follows:

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.

One example of this is the theory’s prediction that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are. But the same is true for video not available on broadcast TV on any given day, and songs not played on radio. In other words, the potential aggregate size of the many small markets in goods that don’t individually sell well enough for traditional retail and broadcast distribution may someday rival that of the existing large market in goods that do cross that economic bar.

Traditional retail economics dictate that stores only stock the likely hits, because shelf space is expensive. But online retailers (from Amazon to iTunes) can stock virtually everything, and the number of available niche products outnumber the hits by several orders of magnitude. Those millions of niches are the Long Tail, which had been largely neglected until recently in favor of the Short Head of hits.

When consumers are offered infinite choice, the true shape of demand is revealed. And it turns out to be less hit-centric than we thought. People gravitate towards niches because they satisfy narrow interests better, and in one aspect of our life or another we all have some narrow interest (whether we think of it that way or not).